It's referred to in the documentation as 'New-style', with the old style being the % operator.
Yes but quite confusing when we have another new style string format actively being discussed in recent months vs this "new-style formatting" which has existed since 2006.
It's much clearer to just refer to it as str.format.
It's what invariably happens when you incorporate words like "new", "super" or "high definition" in the name of something. I'm still hoping that at some point our industry learns that lesson.
It does feel a little (unintentionally?) clickbaity.