This is neat. My biggest complaint with Amazon these days is there's just so much noise on the site. For any given search I expect like half the results not to be serious ones. Even when you filter for just prime, there are tons of edge cases like the mini version of a thing will be prime but the regular version is not, or only one color is prime, or sometimes the item is clearly more expensive than in a store so you're paying the full consumer cost of 2-day shipping even though it's prime, sometimes the item has changed slightly but still includes the old reviews which are now misleading, etc. In some ways these are nitpicks, but Amazon have set the bar so high that now I expect the magical experience that I get with Amazon-fulfilled items for everything on the site.

Anyway I feel like amazon would be even better if these low quality listings were moved off to a separate site which was explicitly 3rd-party (whether from businesses or individuals) similar to Ebay. And then the main site would have "official" stuff where amazon does more quality assurance on the listings and it's all fulfilled by them and Prime. (I also think that better curation like this is necessary for purchasing through Echo to really catch on at least for me, there are way too many gotchas in Amazon listings that I still feel like I need to actually focus and look carefully through the listing before I buy anything).

My idea is obviously very different than this Bangalore-only product but there's a glimmer of a separate 3rd-party only site here and I hope Amazon evolves in that direction.