I guess half as much as airfreight means that it's still considerably more expensive than shipping. But for 14 days vs 30-45 days it might well be worth it.
I guess half as much as airfreight means that it's still considerably more expensive than shipping. But for 14 days vs 30-45 days it might well be worth it.
Low value items and very heavy items are currently not viable via airfreight, that's probably where trains can be profitable. If you produce clothes your only options are to either do so in Europe (there's a lot of production in Turkey) and have it close by, or produce in Asia and wait 40 days for every order. Cutting that time for a premium could make a lot of economic sense.
If you suddenly find a particular style/colour of item is popular and selling out it might make sense to get more items shipped via train and have them arrive in 2 weeks.
If you have to put it on a boat and wait 6 weeks you may have missed your chance to sell that item (e.g., people are moving on from summer to autumn clothing, etc.).