Also, I followed this troyhunt.com post to the "Ad blockers are part of the problem" post - which I found to be an even more interesting read, particularly:
"When ad blockers are stooping to the same low level as advertisers themselves are in order to force their own agendas, something is very, very wrong. Deliberately modifying sites like mine which are making a conscious effort to get us away from the very things about ads that led to ad blockers in the first place makes them part of the problem. Ad blockers like this need to clean up their act."
And because he is "famous", the ad blocker did clean up its act - for his site. Sucks all around in my opinion.