Ev was right about social (micro-) blogging with Twitter and the VCs backing him did well as Twitter figured out how to monetize content. Ev says he's got wind of a similar opportunity in long form blogging. I'm not sure why we'd be surprised that VCs would back him strongly, even while they understand the monetization risk.

Actually, the lead investor says it better: https://knowledge.sparkcapital.com/our-investment-in-medium-...