Don't bother bending over backwards to cater to a sophisticated audience when the idiot demographic is what you're going to end up with in the end anyhow. They don't need a bunch of people saying 'Snapchat was alright for a while, now it's overrun with crap ads and shit content so I abandoned the platform.'

I appreciate their honesty, I'll never feel betrayed by them because they designed the UI to be hostile to anyone with discriminating preferences from the getgo. I'm not going to wake up one morning to discover the New York Times has suddenly become the Weekly World News.