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I didn't even know Shopify was in the unicorn category. I previously worked on a project that generated coupon codes programmatically for a Spotify shop. I just closed my testing account a couple days ago, and thought to myself 'wow, Shopify is still a thing'. No offense, I'm a programmer so I'm completely ignorant to the value I guess.

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For any retailer selling a physical product, Shopify makes it super simple to list products and connect them with platform apps for fulfillment, marketing, etc.

My company, Pavlok (http://pavlok.com), is built on Shopify, and it's helped us hook up all our shipping/billing/marketing/payment services. Shopify is also a really awesome company -- we were one of their 2015 winners of their Build a Business Competition where they flew us to Necker Island to spend a week with Richard Branson, Tim Ferriss, Seth Godin, Daymond John, etc. Not many companies make a trip like this happen :) https://youtu.be/tmuF1xaW3Z0

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