Firefox is going to need a large UI overhaul before I even consider laying my eyes on it. It looks terrible compared to Chrome. Maybe if Mozilla would employ me, I could fix that.
It's very hard to stop Chrome's brand at this point.
Chrome is the Apple of browsers and it should burn in a fire wrt how it mandates and imposes specific UI patterns on users. Mozilla, for all their "we're trying to make extensions more chromelike" seems to be holding onto that.
Agreed that it is much more polished, if only because they aggressively remove everything they can from the UI, including features. Definitely provides a visually relaxing look, even if they crammed it full of unnecessary margins and whitespace. Works pretty well on tablets, too.
At least firefox allows for some customization, though not as much as the old opera used to offer.