Why did Fog Creek approved this acquisition? With products like Stack Overflow, Trello and GoMix I thought they want to become a big player on the market of software development. Why sell our own assets?
From a strategic standpoint, selling Trello is probably a more favorable way for Spolsky and Pryor to raise $360 million in cash than through venture capital. In hindsight it's not implausible that the goal behind developing Trello was always to sell it off. Unlike StackOverflow, Trello has lots of competitors and it's value in is in integrating with the rest of a project's workflow. Essentially it's a commodity.