Looking at the video, Intel put in their own support for this on their standard USB-3 ports.[1] It's not USB-C hardware JTAG. It can be disabled in the BIOS settings, supposedly, and locked against further changes.[2] Apparently it ships enabled.
[1] https://youtu.be/QuuTLkZFsug?list=PLOcrXzpA0W82Z49Pj0v-cehuv... [2] https://youtu.be/QuuTLkZFsug?list=PLOcrXzpA0W82Z49Pj0v-cehuv...