a) I know, I've actually got the illustrator working on some illustrations for that page. That page is 1st on my list for some design love.
b) Ah, interesting. So, you choose whether you want tomatoes or cucumbers, but we pick the right variety of cucumbers for your climate. I'll think about making that clearer.
c) Yea, that's a great idea! Definitely targetting first time gardeners. I don't think I want to get into stocking bags of soil in my living room, I'll keep the starter kit idea on my radar as I look into drop shipping and such. For now I want to try to get traction with the seed mailing, but we'll see how it goes.
Thanks for the feedback. This is exactly why I launched. :)