Halfway through reading, I was going to criticize the author for lack of quantitative evidence, but he partially redeemed himself by using actual numbers in the Expired Domains section. Anyone can write an article saying "X is important!" but a business owner will not give attention unless dollar values are assigned to the importance. Still, I'd like to see some more evidence in this article than the Bobblehead case study that using keyword domains actually increases sales in that market.