I've been casually interested in small time domain name "investing" (with and without intention to develop) since the early days and when it so happened that during a stint at GoDaddy, I was charged with the UX of the domain auction product, imagine my surprise to discover were a handful of very big players, some of whom ran bespoke software (not unlike a Bloomberg terminal) and were so profitable for the company that they essentially had their own in-house concierge.

That certainly dampened my enthusiasm when I realized it had long since become more like commercial real estate investment than the American West land rush.

Similarly illuminating was working at a regional bank and learning how much of their growth was based on investing in a patch of dirt as it was in the operation of the branch location that sat on that dirt.

Made me realize how uninformed I was about business in general.