I don't see how anyone can monetize user privacy without NYT's permission, with or without HTTPS. All of the monetization methods, ad trackers on NYT pages, browser fingerprinting, malware on your computer, etc works with or without HTTPS.
All of that is impossible with HTTPS.
1. https://www.eff.org/deeplinks/2011/07/widespread-search-hija...
2. http://arstechnica.com/tech-policy/2014/09/why-comcasts-java...
3. https://andreasgal.com/2015/03/30/data-is-at-the-heart-of-se...
http://www.theregister.co.uk/2015/02/19/superfish_lenovo_spy...
Lenovo got approximately $250,000 for installing the malware:
http://www.forbes.com/sites/thomasbrewster/2015/02/27/lenovo...