I am seriously disappointed by Apple's lack of effort into excellence at this point. Personal example, I turned my iPhone settings into Swedish to help me and there are clearly some problems with translation. Another example, not listening to the needs of the developer community and failing to evolve its Macbooks into computational powerhouses (maybe they are just hiding a next generation of élite hardware – going to spin off a not-Macbook, smartly staunch in the face of fear of cannibalizing their market. Yeah, maybe that's coming...
Where is the guy who proved a phone could be smaller by tossing it into an aquarium and drawing attention to the bubbles
Maybe I'm giving too much credit to the ghost of Steve Jobs. I feel like the problem comes top-down. Without a leader to install the culture of excellence, the culture degrades into memes of the culture, eventually signifying nothing. We saw this through the return of Ray Dalio. Maybe Michael Dell will "Make Dell Great Again" too? I think there's a small opportunity in a line of hats that say "Make Apple Great Again"
No, but seriously: what's the deal with Eddy Cue?