From Scott Adams (Dilbert):

> Rational People: Use data and reason to arrive at truth. (This group is mostly imaginary.)

> Word-Thinkers: Use labels, word definitions, and analogies to create the illusion of rational thinking. This group is 99% of the world.

> Persuaders: Use simplicity, repetition, emotion, habit, aspirations, visual communication, and other tools of persuasion to program other people and themselves. This group is about 1% of the population and effectively control the word-thinkers of the world.

http://blog.dilbert.com/post/147595892021/how-persuaders-see...