That's not why they're popular. They're popular because the average American thinks bigger is better and they also want a bigger car for when they have an accident, they can kill the other person instead of themselves.
Trucks weren't held to the same standards as cars, so manufacturers started making more carlike trucks to meet consumer demand for larger vehicles. The improved visibility and image of toughness and independence also helps drive truck and SUV sales.
Bad drivers driving huge cars through dense places are scary...
I think it's mostly related to the percentage of other vehicles that they can see over.
The only thing you absolutely don't want in snow is RWD.