That doesn't sound right even though I support your niche strategy. Many of the successful companies had me too priducts with incremental, ecosystem, or marketing improvements. Intel did with x86 starting as an incremental improvement. AMD turned into huge company doing it to x86. Transmeta and Centaur did well adding power efficiency among other things. Quite a few vendors implemented POWER variants with many acquired or still doing good business.
There's plenty of it on software side, too, with the proprietary DOS's and UNIX's. Foreign cloners stayed doing it with mainframes and embedded CPU's. So, incremental stuff (esp patented) can certainly grab market share and generate revenue. It's been going on for some time even in CPU market even with dominant players.