No touch screen? Not a single camera for AR content and/or social communication? The controllers look miniscule in the actor's tiny hands. The dock HAD to cover the screen of the device? I foresee the controller sliding and locking mechanism wearing down over time, leading to sloppy interconnection between the controllers and the device.
I could go on with the horrible design choices, but I cannot think of a single redeeming quality. It looks like the market is 6-12 year olds.