"When we work on making our devices accessible by the blind, I don’t consider the bloody ROI,” Cook said, adding that the same sentiment applied to environmental and health and safety issues. [1]
Personally, I think there's a higher system of value than corporate profits and share price. But that's a first principle argument. Conveniently, I happen to believe that purely shareholder-value-maximizing behavior rarely fails to build long term value, so I'm having my philosophical cake and eating it, too. But when push comes to shove, we do things for reasons beyond profit. It's pretty hollow otherwise.
[1] https://www.theguardian.com/environment/2014/mar/03/tim-cook...
Everyone likes to pretend that their politics are just common sense, while other people's politics are "ugh, politics." People are forever saying "politics have no place in [business/the office/the dinner table/this forum]" whenever someone disagrees with them, while continuing to happily spout off on their own politics.