The more I read about complaints about AMP, the more it dawns on me that there are still a fair amount of people that do not understand that the web is basically Google's product.

Facebook and others have arrived to take significant time away from that product. Then combine that with things like Facebook Video and Instant Articles. Google is in a difficult position where Facebook may be able to start offering up a superior product for content as opposed to the web.

If you want to blame a big corp for AMP, you should probably take a closer look at Facebook as without it Google risks losing a large chunk of its market.