I'm neutral on the rebrand, but imho a rebrand needs to be accompanied by a restructure/refocus/resomething. Otherwise it's a pointless marketing exercise. The heyday of Mozilla was when it was the sole champion of a vendor neutral internet, competing with IE. That battle has long since been decided (spoiler alert: Chrome wins), but Mozilla is still fighting it, this time with Chrome as the enemy. It really needs to go find a new battle to fight. Persona is a great example of the kind of stuff that Mozilla should be focussed on - vendor neutral enablers of identity, payment, security, etc etc. Why isn't "Let's Encrypt" a Mozilla project?

If we're going back in time, please bring back the original https://en.wikipedia.org/wiki/Mozilla_(mascot)#/media/File:M...