My dorm was modelled on a Swedish prison, had a single plug socket per room, and two toilets between 20 of us. The kitchen was barely big enough for 6 people, and couldn't support more than 4 people cooking at once.
That wretched hall was demolished and replaced by something a lot nicer - because when students are paying thousands of pounds per year, they expect something a little more salubrious for their cash.
The same was true of teaching. I remember a bunch of us complaining about the poor quality of lectures from one particular professor. The head of our department was genuinely shocked when I said "I don't think I'm receiving value for money". Students were now expecting a guarantee of quality for the debt they accumulated.
Better facilities cost money - but capitalism demands that students (as rational consumers) should seek value for money. If you have a choice between UCLA and NYU - it makes sense for your to spend your money on something that is attractive to you.
A truly rational student might forgo comfort in exchange for excellent teaching. But I suspect the majority will spend their money on something which looks nice, rather than is actually effective.