Riak is not a good model since its more a blob store and we wanted to simply range scan through messages rather than sharding blobs (Cassandra is REALLY good at this).
HBase would have been fine for this model, but the open source version of HBase has much lower adoption than Cassandra so that was a big factor. We also don't care about consistency and HBase is a CP database, we prefer AP for this use case. As far as using GCP's BigTable (HBase compat), we made this decision before we moved to GCP, but we are also not fans of using platform lock-in. While BigTable has the same API as HBase we would hate to go to an less widely adopted version where we have a hard time getting community support if we decided to leave GCP.
Hope that helps.