To be perfectly honest, there's no reason it can't be used on more 'prime time' real estate, but the primary converting audience thus far has been smaller web apps (averaging ~10-100 messages a day / surface) and 1-X person shops. I plan on continuing to target that segment to continue to feel out what features are needed and desired as it organically continues to grow (largely from referrals).
Does that 10-100/day/surface number refer to 'feedback' hits, or webapp/site usage? I'd think if that's 'feedback' messages it'd indicate a much larger amount of visibility-inducing traffic using the page the widget's made available on. And IMO, small orgs (of which I'm a 1x/shop), are & can be freelancers, or real jobs, that are/can be more than 'side projects'. To me, saying 'side project(s)' infers a less-than-professional implementation. Maybe not to everyone, but that's where my mind goes with that term. As a budding freelancer myself, my jobs are more than 'side projects', but rather 'sporadic contract employment'. I guess maybe I equate that term with more along the lines of 'for fun'. -So that's my 2 cents...