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They also repeatedly refer to the excerpt(s) as "FORTUNE's exclusive". It's not an "exclusive excerpt" if TechCrunch is republishing it in its entirety, which makes it extremely unlikely that FORTUNE believed it was offering to let Arrington do so. And I find it really, really hard to believe that Arrington wouldn't have realized this before agreeing to anything.

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The excerpts were Fortune's exclusive because they got to print them first and TechCrunch to post later, marking Fortune as the originators of the scoop.

The Fortune PR person explicitly asked him to have his posts about the excepts put up at the same time as the actual excerpts on the Fortune site.

>"There were rules, said Fortune. We had to prominently link to their articles printing the excerpts. And agree not to post _until_ they had posted their stuff."

Until (my emphasis), means that they couldn't post simultaneously, nor before. I deduced then they were required to post after.

There most have been a counter statement elsewhere given your upvotes, sorry I missed it, what was it?

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