Mall Owners Rush to Get Out of the Mall Business
wsj.com
wsj.com
For the most recent example of a failed mall, see Pittsburgh Mills: http://www.cnbc.com/2017/01/21/pittsburgh-area-mall-sells-fo...
We're not alone -- everyone I know does this. I'm not at all sure this is a sustainable customer base for asset-heavy businesses like mall holding companies.
As an aside, if you haven't seen Dan Bell's Dead Mall Series you should check it out. The Rolling Acres Mall is probably the most infamous of the dead malls he has filmed and worth a watch if you're interested in urban exploration and urban decay [1].
[1] https://youtu.be/Zov7PEXdVZk?list=PLNz4Un92pGNxQ9vNgmnCx7dwc...
The smaller malls are losing business to the larger ones, since people going to the malls are often looking for 'something to do' instead of just looking to buy a widget. Once a large anchor store or two closes at the small/medium malls (as has happened with department store chains like Macy's or JC Penney), the death spiral of the mall begins.
Some malls have recovered but only with major revitalization, renovation, and often repositioning (adding more upscale stores if the area has the business for such). An example of this in NY is the Nanuet Mall in Rockland County. That mall started failing more due to the nearby Palisades Center that was built in the 90s as a mega-mall. The Nanuet mall closed (completely I believe) before being demolished and recreated.
Sadly, I can't add any comments based on the specific WSJ article, as it is behind a paywall.
Their owners COMPLETELY rebuilt the mall to complete with it in 2009 or so and turned it into a mid-upscale property. Completely turned it around.
I don't personally have any of my own but I haven't seen any of my friends children there either. Most likely are either the skate park ( where teenagers who don't skate seem to hang out as well) or the youth centre which is basically a glorified arcade with councillors etc and the library which is less of a library and more of a sitting place with games, movies etc.
Again, this is simple anecdote and in Australia so may not apply to the rest of the world.
Honestly, I probably spent far too much time hanging out in parking lots. I grew up in NJ and I am currently 22 in my last year of University so I'm talking about '06-'12 period.
Although I avoid them like the plague the subjective "feeling" of malls has always seemed to me like a succession of gimicks to get people to buy more stuff they dont need. Often, and this is really being presumptive, these gimicks seem most effective on those least able to afford them.
Less malls means less in-your-face marketing for the suceptible masses....unless of course someone built a massive online search engine that was equally effective at pumping ads in people's faces....
We have gained an outdoor version that has the bonus creepiness of trying to look like a nice, organic downtown of a quaint small european city while being full of f*cking cars and feeling fake as hell. Several of those around now. All of them would be 100x better if they'd shut down the roads to car traffic and make everyone park on the edges and walk (including and especially the somewhat older local prototype for the model, "The Plaza"). They're like malls but you get rained on and it takes way longer to walk anywhere, and you might get run over. They're really popular for some reason.
[EDIT] I can think of four really big versions of the above around here now, and a couple smaller ones, and I'm sure there are more. Similar model to a mall, usually developed and owned by one entity, which tightly controls who can and can't be there (local KC example: MeMa's getting kicked out of The Legends because they didn't have enough other locations). They're exactly like malls but worse. I do not understand.