How about letting the media stand on it's own legs? Why should NPR be special? Even their name is a dishonest appeal to authority. It's not random that they have show titles like "Talk of the Nation".
As far as I know, NYT does not receive public funding, but I think this window is instructive on how the "elite" media views themselves:
http://i.imgur.com/VUdcIou.jpg
https://pbs.twimg.com/media/CIMxvS-WEAER49I.png
https://pbs.twimg.com/media/CINJUoqUwAEkSip.jpg
Fortunately most of them are going down in flames and it's only going to get better as people have access to more unfiltered information.