This is bread and circuses.
Let scientists do science - comics and comedians are the weapon to reach for.
America has lead the way for the past 4 decades in bringing the public into areas they don't have the prior knowledge to navigate.
Anyone old enough to remember the climate change debates will remember a time when scientists didn't debate climate deniers because it gave climate deniers too much credibility!
But what scientists didn't realize is that vested interests were setting them up.
Cranks and fakers were nurtured and given air time by a certain news channel till they eventually the "public interest" invaded the scientific.
At which point "science" lost. Science expected a debate, but walked into Spectacle.
Trump showed that with Twitter and crap you can cross the very low threshold required to beat the current crop of presidential candidates.
This is entertainment. If you don't treat it as such you lose space to the person who generates better TRPs.