> They also backed EME,

No they didn't. They argued and fought against EME until it was clear that there was no way they would win. At that point they implemented it so that they could stay relevant, without it their market share would be even lower and they'd have zero chance of getting market share again.

And market share isn't a "corporate" concern, it is vital to their non-profit mission.

All that being said, that doesn't mean I'm happy with everything they do. Just arguing on that one point.