Can you explain why you chose that go-to-market strategy? I don't know much about this market, but it seems non-traditional, to put it gently.
While the front-facing website is a direct to consumer device, the majority of our deployed devices will be partnerships formed with clinics - this just enables anyone who wants to use the tech to be able to without the long email, custom quote, phone call, partnership process.
At both my former and current company, I've experienced firsthand how distracting splitting your focus on multiple customer segments can be.
I would advise you to recognize upfront that the consumer and clinic partnership channels entail vastly different motions for acquiring and supporting customers. If you're investing resources into pursuing both channels simultaneously, make sure that you are measuring ROI for each one.
Hopefully you're getting good go-to-market advice from YC and your investors. If not, consider applying to StartX, where there's a solid community of AI-for-med startups (caveat: I'm an alumnus).