I heard the British PM call them a "death cult" and I can't think of a better name for it.
As a kid I always found it weird going into any Catholic church (it was mandatory in my school) and always front and center you see a very life like statue of a person being crucified, always with added red blood paint. Taken out of context normal every things in human culture can be very weird. I'm happy that at least modern mainstream society has grown up away from ideas of religious martyrdom.
And Prince Charles: http://www.bbc.co.uk/news/uk-35073768