'I did not build the bomb. I only showed that it exists'

A summarizing paragraph about the difference between approaches taken by the campaigns of Hillary Clinton and Donald Trump (https://hyp.is/u4tphuVzEea0AVcCYuOojw/motherboard.vice.com/r...):

> Again, this is nothing new. The Democrats did similar things, but there is no evidence that they relied on psychometric profiling. Cambridge Analytica, however, divided the US population into 32 personality types, and focused on just 17 states. And just as Kosinski had established that men who like MAC cosmetics are slightly more likely to be gay, the company discovered that a preference for cars made in the US was a great indication of a potential Trump voter. Among other things, these findings now showed Trump which messages worked best and where. The decision to focus on Michigan and Wisconsin in the final weeks of the campaign was made on the basis of data analysis. The candidate became the instrument for implementing a big data model.