How Stories Drive the Stock Market (2016)
nytimes.com
nytimes.com
This is one of the ongoing debates between Schiller and Eugene Fama.
It doesn't follow that we know how to exploit the inefficiency in order to make money, not that anyone here cares about that sort of base mercenary thing.
I find bubbles to be a better argument against EMH, which EMH advocates claim don't exist.
Bubbles are definitely a counter-argument; I suppose you could argue that they don't refute a long-term efficient market, but they're certainly a strong proof against a short-term one.
On the other hand, if you've been right with your bubble predictions often enough, maybe there's an argument to be made that you _are_ predicting them. On the third hand, perhaps for every one of you there's another whose predictions are equally wrong, offsetting you.
I'd be curious to know which it is, but I suppose there's not enough data.
I'm planning on writing a book on my strategies (or maybe seeking backing for an actively-managed mutual fund?), but only if I can enjoy 10 years and one full market cycle of success...