The story isn't really about Siemens. It's about trying to convince readers of what a "college degree" can mean in the future. If you look at the background of the author Jeffrey J. Selingo[1], you'll see he previously wrote about traditional college coursework not serving the needs of blue-collar workers that don't need 4-year degrees. He echoes many of the same sentiments by Mike Rowe ("Dirty Jobs")[2] about giving apprenticeships and factory jobs more respect.
To go back to Siemens as one example, the article states:
>, Siemens in 2011 created an apprenticeship program for seniors at local high schools that combines four years of on-the-job training with an associate degree in mechatronics from nearby Central Piedmont Community College.
Today, that type of 2-year training is not as prestigious as a traditional 4-year degree. The writer is simply using Siemens as a case study of changing the public's attitude about "higher education".
[1] http://jeffselingo.com/book/college-un-bound/
[2] https://www.youtube.com/watch?v=qzKzu86Agg0&feature=youtu.be...