Even then it would be a poor journalist that wrote "Steve jobs creator of the iPhone." Jobs should be credited as the CEO of Apple. I won't even go into the larger issue of how keeping credit away from engineers was probably part of Job's anti-worker philosophies, some of which were made famous during the release of the "poaching" emails. Jobs probably didn't want to create more celebrity engineers and product managers like Andy Hertzfeld or Steve Wozniak who could challenge him and became thorns in his side.
>Toru Iwatani
As a side note, Toru really seemed to relish his new found celebrity in the 80s and seems overall like a fun goofball. If bored, you can do a lot worse than reading stories about him or doing a google image search for all the cheesy promotional photos he took in the 80s.
Interestingly enough, he was looking to create a casual game, especially one aimed at women:
INTERVIEWER: What was the thinking behind the design of Pac Man?
IWATANI: First of all, the kanji word “taberu,” to eat, came to mind. Game design, you see, often begins with words. I started playing with the word, making sketches in my notebook. All the computer games available at the time were of the violent type–war games and space invader types. There were no games that everyone could enjoy, and especially none for women. I wanted to come up with a “comical” game women could enjoy.
The story I like to tell about the origin of Pac Man is that one lunch time I was quite hungry and I ordered a whole pizza. I helped myself to a wedge and what was left was the idea for the Pac Man shape.
https://programmersatwork.wordpress.com/toru-iwatani-1986-pa...
Don't get me wrong, nothing wrong with crediting engineers. But I the "auteur game" thing is still an outlier.