Ask News.YC: Recommendations for landing page optimization software

4 pointsjgrahamc3 comments

Is anyone here using software for A/B or multivariate testing? Or software for dynamic landing page optimization?

We do, but it's all in house. Sometimes it reveals very interesting data, often it reveals nothing at all. Don't expect big gains with no work.

Unless you're a strict black hat seo...

don't.

Why? I'm talking about measuring the effectiveness of a different web pages on a site to see which leads to a better conversion rate.