I'm not sure I did justice to instant apps, because there's a language barrier playing in. But here's an example: I use the Amazon app maybe once every 2 weeks, and yet it's one of the apps consuming most amount of memory on my phone due to background services. After Amazon integrates instant apps, I'll be able to delete the app, and just google search for the product through my phone. The Google search will then download the required page as an app, giving me the experience of an app, whilst not even having it on the phone.