The replication model is similar to Cassandra (ring + redundancy), while the master/slave model and failover has had a lot of work to make it bulletproof.
It will scale well from 3-15 nodes, then it starts to drop off as less than linear growth. But if you need more than that, then you're in a whole other league.
If you want search only, go for ElasticSearch. If you need much greater linear growth at the cost of application complexity, Cassandra. If you need fast memory access, then go for Redis. If you don't need bullet-proof automagic failover, or are willing to pay through the nose for it, go for SQL. If you are okay with a single system, go SQL. Otherwise, RethinkDB should probably be the first choice.
Don't get me wrong, I'll reach for SQL first in many cases... but RethinkDB if I have a choice and HA is a requirement. I also happen to prefer a document-centric model/approach.