>> Why blockchains are the future of cloud storage

> Having briefly scanned the above company's reddits I get the feeling that the motive for participation is primarily people hoping for another altcoin unicorn.

I didn't even need to that to know that the company is being stupid with this service. Blockchain is a document timestamping service, it doesn't fit storage scenario in the slightest. It would be much, much better to use DHT for storage, but DHT is not hype anymore.