I cross-referenced the SSN death index to ensure dead people had not risen from the grave to apply for credit. I also excluded the popular "fake" SSNs used in advertising (http://en.wikipedia.org/wiki/Social_Security_number#SSNs_inv...), and I most definitely added Todd Davis's number to the list. This last step seemed like a no-brainer given all of the publicity at the time.
While I can understand a small boutique store not going to those lengths to prevent a fraudulent account, I am a little surprised that AT&T and Verizon were among the casualties.