We are in the middle of such an uncomfortable transition.
Every company has their own stupid fucking platform, which you may or may not be able to get on your device, or which may or may not support streaming to your streaming device. I am someone who wants an elegant simple solution to something like this in my house, why the fuck can't I just have one god damn app that can load ALL of my shows/movies/livetv and takes care of payment to whichever company is providing the content or gives them a way to insert ads for free content.
It is no wonder that people use Kodi.