I'm not saying we're always the "good guys", but every airstrike looks bad without any context. We never get all of the intelligence that goes into ordering an airstrike, so how are we supposed to make the same judgements about collateral damage, effect, etc.? How many other airstrikes happen flawlessly?
Aside from hindsight being 20/20, it is naive to assume that the public is capable of reviewing complex, difficult decisions about military action based on anecdotal information in a 1-page news article.