It doesn't really compete with Kotlin with being a barely better java. I don't think Kotlin really adds all that much compared to Java but it's stupid simple to learn so I can see some teams transitioning to it.
Scala on the other hand is not easy to learn, but very powerful and can be written as a fully functional language. It's awesome, it has some warts, but at this point it has so much momentum that people who want type system power + FP on the JVM are going to choose Scala. It has the libraries, it has a plethora of big companies using it, and it has plenty of jobs (check the HN hiring posts even).
Ceylon definitely improves a bit on Scala, but maybe not enough. That being said, I like seeing other 'powerful' languages thrive, so hopefully it will pick up a bit more adoption. Alternatively, Gavin and the team will just decide to help out the scala compiler development ;-)