I have been in the same boat for my baking website. Used Buffer and didn't see that many results. Then I abandoned Buffer and came up with a strategy that worked for me.

I realize that twitter was a place where I could get a lot of conversions to the website, but not the greatest for engagement. So I created twitter bot using the Wordpress REST API [1] to just pump out links to my recipes. Instagram, on the other hand, is all hand written and takes me some time. Although instagram barely gets anyone too my website, it has been the best tool for me to build a community around. So much so that I am thinking of abandoning the website.

I can't figure out Facebook for the life of me...

[1]: https://github.com/kylevalenzuela/python-wordpress-twitter-b...