It's that what it actually is? Not familiar with the field, so is "neuromorphic chip design" really "we wired a bunch of GPUs together?"
Don't mean to minimize the work involved, just trying to decipher the marketing speak.
neuromorphic chips try to mimic human brain's neuronal structure for computing, entirely new paradigm. checkout IBM truNorth architecture.
They are a chip architecture that communicates similarly to how neurons do - i.e. spiking behaviours. Makes it easy to approximate some neural systems (such as a neuromorphic retina).
I think the point is that even GPUs are suboptimal for neural network computation and we need something more specialized.