Whole Foods just opened a new store in North Berkeley that no one wanted, and was in the midst of four! other natural grocery stores. They then had the gall to offer almost entirely their 365 brand of subpar products, compared to the very premium offers of their counterparts in the area. They are somewhat busy, but never packed, as locals all prefer the far better offerings at neighborhood locations.

As soon as they opened that store I realized someone at HQ was either clueless or arrogantly thought theyd just move in and dominate. Looks like they are getting their just desserts.