Lot of the comments talk about co-op as an alternative to whole foods. I live in Houston Texas. Other than " There in lies the problem" can some suggest a reasonable alternative for getting some good organic vegetables and fruits. The farmers markets are usually honey, eggs and beef stalls. The co-ops I have found usually are higher price per pound than whole foods. Traders Joe here has limited selection of everything. HEB is OK but not many organic choices for milk and meat. I understand this has nothing to do with the article. Are there any good options for people in biggish cities away from southern California. Gosh I miss those farmers markets..