Please don't contribute to Google's tracking dominance over the web. How insane is it that one company runs their javascript on 90% of the web?
The one thing I didn't like, and stopped using it was the pricing , which looks like has now been updated to be more realistic.
Definitely checking it out again now.
And I run everything through Segment rather than embedding individual trackers directly. Segment either relays data to other services or loads required JS on page load.
Of course my homegrown analytics reporting is far from Google's, but at least I have found a great balance between getting useful usage data on my sites, and at the same time respecting the visitors' privacy.