UX and business decisions seem to never get along
>“When I come here I’m on a mission; I don’t care about the rest.”
>“You’re only there for 1 reason: to find the answer to your question.”
>“From my point of view, nothing above the question title exists.”
>“I scroll down and read the question.”
People google a question, click on a Stack Overflow link, get their answer, close the tab. It works perfectly. Just not for SO, who want you to stay on the site after learning the answer.
The whole blog post is Stack Overflow trying to justify them making the UX worse on purpose.
You can't hold it against them that they want people to actually use their site.